En 1998 Simon Anholt escribió un artículo diciendo que los nombres de los países podían ser comparados con marcas globales. Las reacciones lo sorprendieron: ira y hostilidad abierta o marcado interés y curiosidad. No es un tema indiferente.
Brandchannel publicó este interesante artículo sobre el “branding” de los países, algo más importante que un buen logo y un eslogan pegadizo.
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