Todo sobre Crowdfunding

Recuerdo la época (quizás 5 o 6 años atrás) en los que para explicar lo que era el Crowdfunding además de mencionar algunos casos de empresa emblemáticos, me bastaba con enumerar de memoria 3 o 4 plataformas que no sólo lideraban sino que prácticamente eran todo cuanto había en la industria.

Hoy en día han cambiado tanto las cosas que resulta francamente difícil seguirle el paso a todas las novedades y, sobretodo, a las plataformas nuevas que se incorporan todo el tiempo.

Eso era, en realidad, hasta que encontré CrowdCafé.

Crowdcafe es un sitio de advocacy/evangelización/promoción del Crowdfunding, creado por Jonathan Sandlund. Este joven exbanquero de inversión acumuló suficiente hastío y desagrado por las reglas y normas del sistema financiero tradicional y ve tanto futuro en el financiamiento masivo, que creó este sitio para evangelizar.

En realidad, lo que hace es, primero, investigar. Produce información que es difícil de conseguir en otros lugares. Incluyendo protagonistas de la industria y números de sus inversiones (realizadas o recibidas) más recientes.

Pero lo más práctico para mi es esta lista en la base de datos de plataformas de crowdfunding, con una gama muy flexible de posibilidades de filtrado de la información, por origen, objeto, mercado, modo de funcionamiento, etc.

Un punto importante es que, pese a que la información incluye a prácticamente todas las plataformas, el énfasis del sitio no está en en los sospechosos de siempre (Kickstarter, IndieGoGo, et. Al.). Aquellos que han hecho del crowdfunding un fenómeno reconocido y que llenan los titulares de los diarios batiendo records de recaudación para nuevos productos o empresas.

La respuesta es que, siendo el hombre de las finanzas que es, Jonathan sólo lista y está interesado en aquellas plataformas que ofrecen a sus inversores o bien acciones o bien royalties sobre los productos. En otras palabras, las plataformas de compra anticipada de productos o las que ofrecen “premios” no son su objeto de estudio. Es el financiamiento puro y duro, a través de Internet, pero destinado a reemplazar (en un futuro que el adivina no tan distante), a los gigantes financieros actuales.

En cualquier caso, tenga razón en sus esperanzas o no, CrowdCafe es una fuente de recursos invaluables y un lugar de referencia también para leer artículos con opinión sobre crowdfunding.

72 pensamientos sobre “Todo sobre Crowdfunding”

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