100 casos empresariales

Se viene otro eBook… Esta vez basado en los primeros 100 casos de La Fuente, ampliados y corregidos 🙂

Como aperitivo hasta que el eBook esté listo y lanzado, les adelanto la introducción. Disfruten!

(NOTA: el eBook ya está listo y puede descargarse aquí )

No hace falta que vivas en California.

La idea de hacer La Fuente se me ocurrió en un avión. No recuerdo en qué estaba pensando exactamente, pero apareció repentinamente. Quizás fuera porque estába en California, el paraíso de los emprendedores y de las ideas de negocio, de las más tradicionales a las más locas. Había pasado días observando nuevas empresas de Internet y novedosas versiones de viejos conceptos, como restoranes y casas de ropa. Los californianos no le tienen miedo a nada.

Abrumado por tanto derroche de creatividad, volví a pensar (como tantas otras veces): “ el mayor limitante en los negocios es el mental. Es lo que uno conoce y lo que cree que puede llevar a cabo.” Como suele sucederme cada vez que viajo a EEUU, me sorprendo por la variedad y creatividad de las propuestas empresariales, no siempre de gran tamaño o que requieran grandes inversiones. También suele sucederme que quiera remediar esta limitación de algún modo, pensando maneras de poner a disposición de más gente el conocimiento o la información necesarios para emprender. Esta vez se me ocurría armar una base de datos de casos de emprendedores, breves y concisos, que sirvieran para inspirar y generar nuevas posibilidades.

Sin embargo, sabía que me iba a encontrar con un escollo, quizás también mental: “lo que se puede hacer en EEUU no se puede hacer en otros lugares. Es otro mundo.”, suelen decirme.  Esto es muchas veces cierto, por supuesto. Pero yo seguía creyendo que muchos negocios no se realizan simplente porque la gente ni siquiera se imagina que puedan ser negocio.

Así surgió la idea de recopilar casos de negocios exitosos, innovadores, pero totalmente fattos in casa, locales. El resultado fue La Fuente, un blog que recopila casos de emprendedores argentinos que, sin vivir en California, han hecho algo creativo, algo innnovador, rentable y en la mayoría de los casos con baja inversión.

Cuando llegamos a los 100 casos el siguiente y obvio paso era transformar esto en un eBook. El resultado es lo que estás leyendo.

No hay excusas, son casos locales, las inversiones no son grandes y todos son rentables. Si creés, como yo, que el conocimiento mueve al mundo (económico) date una vuelta por los 100 casos. Seguro que vas a encontrar algo…

100 pensamientos sobre “100 casos empresariales”

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  40. Thanks for the new stuff you have uncovered in your blog post. One thing I’d like to reply to is that FSBO associations are built after some time. By bringing out yourself to the owners the first few days their FSBO will be announced, before the masses get started calling on Monday, you generate a good relationship. By mailing them tools, educational elements, free accounts, and forms, you become a strong ally. Through a personal curiosity about them along with their predicament, you create a solid link that, in many cases, pays off once the owners decide to go with a broker they know plus trust — preferably you actually.

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